Pitch Dark Lights Up Campaign


Purina Cat products recently featured DotDotDot Ocicat’s Pitch Dark as a poster boy for a campaign that will be used in print ads, as well as on television and coupons. The shoot was in St. Louis, MO, at a grand studio.

The lattice work squares and screens seen in the image diffused light as Pitch Dark worked through several set changes. Images were captured that reflect indoor and outdoor settings, as well as some interaction between Pitch Dark and a female model.